JadeRider Journeys

Modern Day Abolitionists get a new tool for fight for freedom.

by on Mar.29, 2011, under 2011


Today, those concerned with fighting for the freedom of the estimated 27,000,000 people enslaved around the world get a new tool.  While the media typically focuses on sex trafficking, and often equates it with human trafficking, a larger segment of those who are exploited and enslaved is accounted for by labor trafficking.  Yet, up until now, the average Joe, and Jane, on the street has not had a quick and easy way to make informed decisions when it comes to spending money in ways that have the potential to create pressure points towards fair labor practices.  Consumers have also not had an easy way to know if the materials used by manufactures come from supply chains that are clean, and accurately accounted for.  For example, when buying chocolate, how do you know if the cocoa beans used by the manufacturer were harvested by child slaves in Africa, or if they come from a fair trade supply chain?  How do you know if the shoes you are about to buy were put together in a sweat shop, under atrocious and exploitative conditions?  After all, the products are delivered to us in nice, and fancy wrappers, at clean stores, or by a friendly delivery driver who is the last link in an online purchasing front with glitzy graphics.
With the release of the Free2Work app into the Android market, the Free2Work arm of the NotForSale campaign starts the process of pealing off the fancy storefronts and providing buyers the necessary tools to make informed decisions.  This app, which was previously only available form iphones, puts at the finger tips of consumers an increasing amount of information about products and manufacturers that can quickly be accessed at the point of purchase.  For example, when buying chocolate at the grocery store, you can quickly pull up the records for Mars candy, owner of Milky Way and M&M’s, and find out that it is rated D-, as it fails to demand visibility into the supply chain from the processors from whom it buys its cocoa.   Same is true for Godive.  In contrast, Divine Chocolate gets a B+, since it is owned by a Ghanaiian cooperative that produces its cocoa, and its one the few companies able to source ethical cocoa supplies in West Africa.
Like the example above, consumers can make decision on shoes, flowers, jewelery, toys, and electronics, just to name a few.
The abolition of modern day slavery is a hard and complex process, but enabling consumers to ethically, and wisely spend their money can create enough incentives for companies that would otherwise continue to operate in the dark.
For more information visit http://www.free2work.org/ and http://www.notforsalecampaign.org/.  The Android app, available for Android phones and tablets is downloadable  directly to you device via the market place application, or by visiting https://market.android.com/

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